Customer Loyalty. Its a term that gets thrown around often, but this year with online shopping and take-out orders dominating the landscape, repeat customers are essential to survival. Assuming you have a CRM (and you should) here's what should you do to stand out:

1. Personalized Touches:

-Adding hand written cards (like the one I recently received from my online order with Boochcraft) that thank your customer for their purchase

-Suggesting specifically curated additional items for your customer based on their buying history (you should have this data for returning customers)

-Asking how they enjoyed their last purchase of (insert item) from you

2. Convenient user interface: how quickly and comfortably your customer completes orders from you makes a difference. Make sure to thank them in a meaningful way

3. Flexibility:

-In store pick-up greetings feel like the traditional shopping experience

-Make curbside pick-up quick, easy and on-time (especially restaurants)

-Native delivery service (rather than 3rd party) rewards points